Who are we?

Dr. Simon Franks

BSc(Hons), BDS(Hons), MClinDent (Distinction), FRACDS, AKC

With over 20 years of expertise in the dental field, Dr. Simon Franks is a highly respected clinician and business leader. He holds a BDS with Honors and a Master of Clinical Dentistry with Distinction. Throughout his career, he has practised in, owned, and managed dental clinics across urban, suburban, regional, and remote areas, navigating both Preferred Provider and Independent Practice models. As a lead examiner for the Royal Australasian College of Dental Surgeons, Dr. Franks has played a pivotal role in advancing dental education and shaping the next generation of dental professionals.

In addition to his clinical and academic contributions, Dr. Franks has spent the last 15 years heavily involved in both dental and general business coaching. As a member of a coaching leadership team he has helped guide a group of 40 businesses to reach $275M in annual revenue and $27M in net profit. He also drove the remarkable growth of his own clinic, Bite Dental, expanding it from a single-provider practice to a thriving multi-dentist, multi-hygienist clinic in the heart of the CBD, achieving a sixfold revenue increase over the past decade-even amid the COVID-19 challenges and economic shifts affecting the CBD.

Jeremy Butts

MBA, B.IT, Grad Dip Project Management

Jeremy Butts MBA, BIT, GradDipPM

With more than 35 years of hands-on management experience spanning three countries and eight diverse industries, Jeremy Butts has built a reputation as a strategic operator who turns complexity into clarity. His career journey has taken him through manufacturing and distribution, pharmaceuticals, travel goods, clothing, advertising, IT solutions, education, and now dentistry. This gives him a rare cross-industry perspective that few consultants can match.

From leading operations as Director of a national university college to founding an award-winning IT solutions provider, Jeremy has consistently delivered results through strong systems, disciplined execution, and practical leadership. Along the way, he has coached and mentored numerous professionals and business leaders across sectors, helping them sharpen their operations and achieve sustainable growth.

Today, as co-founder of Insight Dental Consulting, Jeremy brings this extensive operational and financial expertise to dental practices. His focus is helping practice owners move beyond day-to-day firefighting to build structured, profitable, and scalable businesses. He combines rigorous financial discipline with clear operational systems that allow both the practice and the people within it to thrive.